By leveraging the unique, independent and editorial credibility of a team of experts, SellingStyle provides the curvy consumer with the shopping experience she deserves. We effectively educate retailers and their sales staffs by building viral excitement through high-profile events and word-of-mouth contact opportunities and events for consumers, with a greater sense of “inclusiveness” in the overall fashion buying experience. These experiences translate to heightened customer loyalty and higher sales growth.

To help their clients provide these customer benefits, SellingStyle’s approach includes the following: creation of ‘tools’ and other resources for sales personnel that transform them from order-takers to “personal style coaches” with motivational in-store special events aimed at generating immediate boosts in sales generation of word-of-mouth via the media (for vendors, private labels, retailers)

Since most media doesn’t account for the reality of women’s bodies, there’s a need for a fashion & style expert with the ability to deliver real women’s advice. Michele Weston, president and founder of SellingStyle, embarks upon frequent sponsored TV media tours and provides a “holistic voice” for the fashion industry (both design houses and retailers) while showcasing the latest fashion trends and how they can work for any body shape. In turn, she empowers women to live fully and well in the skin they are in.

Selling Style... Throwing Fashion A Curveball...